When we say MN is a family-owned and operated business....we mean it and we are honored to share our journey with all of you!

Meet the MN Family

Amy Eldridge, Founder

Owner | Creator

After numerous compliments on her lip balms that she made for Sydni's baby shower in February 2022 and friends saying that she should sell them, Amy began thinking that maybe it was a good idea. Not only did she have all-natural lip balms to share with others, she had numerous skin and self-care products that she had been making and using for years that she thought might benefit others as well. She got to work and on May 6, 2022, MN launched its first products! While Amy is very proud of what MN has become in a very short time, she is most proud to say that she is Sydni's mother and McKinley's grandmother.

McKinley Choiniere

Co-Owner | Inspiration

MN is named after Miss McKinley, Sydni's daughter. She was the reason that very first mass amount of lip balms were made in February 2022. How could we not name this amazing company after her? Look at that face! McKinley has also been the one and only "product tester" of our baby products that will be releasing soon.

(Outdated picture for privacy reasons)

Sydni Anair

Operations Manager

Sydni helps run this small business. Every idea, photo, product description, and not so great ideas and photos are approved or denied by her! She helped bring the very first products to life and continues to be a very important part of the day-to-day business. Sydni will tell you that she has a bit of an addiction to the MN products!


Chelsea Bell

Social Media Influencer

Chelsea is Amy’s niece and burst of energy you will see promoting MN products! Chelsea has an amazing creative side when it comes to creating photos and videos and turning them into magic. If you see a great MN reel on one of our social media pages, that was the work of Chelsea! Chelsea loves all of the MN products and takes advantage of every opportunity to promote them.

Kendall Bell

Product Contributor

Kendall is Amy's niece and comes up with ideas for products in her spare time. She lends her creative side to MN and loves our soaps and sugar scrubs!

Garrett Eldridge

Public Relations

Garrett is Amy's son. He promotes MN products in his spare time. He also assists in staging photos, market set-ups, product "sniffing," and coming up with product names.